Selling Nothing At An Empty Store
Selling nothingness is a hard sell,
unfortunately, it is my job. Imagine
this:
A customer enters a store. The store is bare.
Not a single item on the shells.
A salesman approaches the customer.
“May I help you?”
“What do you sell here?”
“Oh, Sir! It’s the most desirable thing in the world!
You won’t regret buying it.”
“But what is it? I don’t see anything for sale.”
“Yes, you’re right. It can’t be displayed.”
“What is it, then?”
“That, I can’t tell you.”
“Show it to me then.”
“I can’t do that either.”
“How much does it cost?”
“Everything you got.”
“Only a fool would trade everything he got for
an unknown.”
“True, sir, but look at me. I did buy it, and I’m the
happiest man in the world.”
“You look quite normal to me. How can you prove
you are the happiest man?”
“I can’t, sir. You must believe. You must have faith.”
“Haha! This is a joke right?”
“Maybe, sir, but if it is, it’s a cosmic one.”
“Well, I must confess, I was just curious. I pass
your store everyday. It looks so empty, you look
so alone. Have you ever sold anything?”
“No, sir, I sell nothing.”
“Yes, quite! Say, can I bring you a burger, I’m on
my way to lunch. My treat.”
“Yes, thank you, very kind. I’ll give you nothing
in return. We give free samples, sometimes, you know.”
Pete